Our Story and Mission

Our ancestors—people of every race and walk of life—fought, marched, and sacrificed to secure the freedoms promised in America’s founding vision of democracy. Honoring them means more than remembering their struggle; it means protecting that vision today, when rights, representation, and truth are being tested. The legacy of democracy is fragile, and the question remains for all of us: WhatRUDoing to preserve it and carry it forward?

Honoring Our Ancestors

Join the Movement

This apparel isn’t just fashion—it’s democracy stitched in fabric. Every design is a reminder to use your voice, protect your rights, and demand change. Clean, modern, and unapologetic, each piece carries purpose, power, and justice, turning clothing into a statement that speaks louder than words. WhatRUDoing? Wearing change.