Our Story & Mission Statement

The phase ---“WhatRUDoing?”---
Is a call of action to remind us of our responsibility, history, and struggle.

The broken chain represents appreciation to the generations before us who endured oppression yet fought for freedom. They marched, they resisted, they broke barriers—so we could stand here today with a voice, with rights, and the knowledge that we have the power to create change and therefore break chains.

Liberation is not only about breaking chains—it is about protecting what has been won. And right now, that fight continues! Voter suppression, disinformation, and apathy threaten to silence voices, especially those who are disenfranchise. That is why the words ’WhatRUDoing? are not just a catchphrase but a challenge.

• What are you doing to make sure your voice is heard?
• What are you doing to carry the legacy of those who came before you?
• What are you doing to break the modern chains designed to hold us back?

Our caps, t-shirts, and hoodies are designed for the ones who refuse to sit quietly. The ones who know fashion is culture—and culture is power. It is for those ready to speak up, show up, and stand up.

Wear it proudly. Start conversations. Remind the world—and yourself—that change begins with action.

Our Story

Mission Statement

Wear the change Be the change! This apparel is not just fashion—its democracy stitched in fabric. Every design is a reminder to use your voice, protect your rights and demand change. Clean, modern, and unapologetic, each piece carries purposes, power, and justice, turning clothing into a statement that speaks louder than words.
WhatRUDoing?

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